Exhibiting on the second floor of Pioneer Works, Hassan Hajjaj presents an exhibition supported by Taymour Grahne Gallery, NY, comprising Kesh Angels and My Rockstars series. Turning to photography in the late 80s, Hajjaj is a master portraitist, taking studio portraits of friends, musicians, and artists, often wearing clothes designed by the artist.
Heavily influenced by the club, hip-hop, and reggae scenes of London as well as by his North African heritage, Hajjaj’s works feature recycled utilitarian objects from North Africa, such as reversed Coca-Cola crates, stools and aluminum cans turned into lamps. These colorful and engaging portraits combine the visual vocabulary of contemporary fashion photography, pop art and the studio photography of Malick Sidibé, in an intelligent commentary on the influences of tradition in the interpretations of high and low branding and the effects of global capitalism. Born in 1961 in Larache, Morocco, Hajjaj lives and works in London, UK and Marrakech, Morocco.