Participation supported by Organisation Internationale de la Francophonie
Larache Studio by Hassan Hajjaj
30-32 Calvert Avenue
London E2 7JP
Tel: + 44 20 7729 7349
With an eclectic practice that envelops photography, painting, up-cycling, furniture design, album covers, and restaurant interiors, Hassan Hajjaj draws on juxtapositions and hyperbolic imagery to celebrate North African street iconography in radiant fashion. Taking the innovative methods of reclamation from vernacular culture in Morocco, and his conceptual cue from the likes of Andy Warhol, Hajjaj coalesces pop cultural references with that of his dual cultural experiences, having lived in both Larache and London. His photo-graphs playfully revisit the iconography of his youth, from match boxes to Coca-Cola adverts. Hajjaj draws on such famed trademarks as much as he does their counterfeit reproductions, believing them to hold integri-ty in their own right.
Hajjaj won the Sovereign African Art Prize in 2011, and the Pulse Art Fair Prize in 2014. In 2009, he was shortlisted for the Victoria and Albert Museum’s Jameel Prize for Islamic Art. Larache Studio serves as Haj-jaj’s London studio. As a multifunctional space it is used to undertake projects, for studio shoots, and on a more informal basis, for sociality.