Sara Ouhaddou’s work explores design as a tool for economic, social, and cultural development. Having grown up in France in a Moroccan family, her dual culture influences her practice. Ouhaddou makes objects in collaboration with craftsmen and craftswomen selected for their skills but also with consideration to their economic and social situation.
The artist highlights traditional methods through an input of technical and aesthetic innovations. She uses them as the base of her contemporary practice. She is constantly seeking new forms while relying on the ancient knowledge embodied in the artisans’ gestures. Ouhaddou’s work has been shown in New York, US (2015); Paris, France (2014); and Marrakech, Morocco (2013).